Articles
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What you can read about here
The most important message I took away from Design School was: ‘designers need to be responsible’. We achieve that by considering intended and unintended consequences of our designs. As a scientist/designer, I want to dissect design - to know how, and why, it works. By understanding the mechanisms, we can be more intentional.
This collection of writing especially explores the psychological elements of design - asking questions like:
How do designs impact people’s behavior?
How does that influence human interaction?
And how does that go on to change societies, values, and even culture?
I hope you find inspiration and discover new ways of working!
The psychology behind Design Thinking and how it will revolutionise your innovation process
Psychologically, humans seek logic, certainty, control, direction, and aim to save face. But these tendencies restrict creativity. The Double Diamond separates these processes and the Design Thinking Framework has some genius ground rules to help us embrace ambiguity and beat the unbearable feeling of uncertainty.