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The most important message I took away from Design School was: ‘designers need to be responsible’. We achieve that by considering intended and unintended consequences of our designs. As a scientist/designer, I want to dissect design - to know how, and why, it works. By understanding the mechanisms, we can be more intentional.

This collection of writing especially explores the psychological elements of design - asking questions like:

• How do designs impact people’s behavior?

• How does that influence human interaction?

• And how does that go on to change societies, values, and even culture?

I hope you find inspiration and discover new ways of working!