Design x Psychology
Dissecting Design Process, the psychology of design, and designing for human behavior.
A blog inspiring designers to see and reshape the world responsibly and intentionally.
Toyo Ito’s work reminds us that design is about more than utility or aesthetics. It’s about creating spaces, objects, or systems that make people feel more connected and more alive. Whether designing chairs, apps, or medical devices, there’s a greater purpose for our designs to achieve.
Psychologically, humans seek logic, certainty, control, direction, and aim to save face. But these tendencies restrict creativity. The Double Diamond separates these processes and the Design Thinking Framework has some genius ground rules to help us embrace ambiguity and beat the unbearable feeling of uncertainty.
How does Japan achieve service excellence naturally, without designers? Japanese service is globally revered. Surprisingly, this excellence often emerges without the formal frameworks of Customer Experience or Service Design. This article explores how Japanese cultural values inherently promote human-centricity, offering insights that could elevate design practices in the West.
What’s the relationship between posture and design? This article showcases how posture changes physiology, psychology, behaviour, interactions, and ultimately cultures (micro and macro). With a greater awareness of how posture influences the products, services, and spaces we design, we can be more intentional to use it to foster the type of society we want to live in.